It started with a legendary book.
Louis Saulnier published this masterpiece way back in 1914.
It magically covers 6,000 dishes in just 253 pages because of one simple reason: it’s assumed the person reading has a well-developed repertoire.
Repertoire (n.): a stock of skills or types of behavior that a person habitually uses.
Hospitality Creators are the future.
Roll the clock forward to now, where hospitality creators are responsible for knowing far more than just dishes.
How do you communicate with your station partner in an effective way?
How do you take a pop-up concept from “idea” to “execution-that-gets-shared-on-social-media”?
How do you write a prep list that organizes your tasks so that you can focus?
We know these skills are necessary, but why should they take years to get access to?
Our Mission: To create resources and opportunities for 10 million hospitality professionals to start, grow, and thrive (without burning out).
It’s like a modern hospitality school (minus the crippling debt), available anywhere in the world.
-
More info available on his personal site.
Meet the Founder
After over 8 years in Michelin-starred and award-winning kitchens like Per Se, The French Laundry, Grace, and Lysverket, Justin started creating content online for professional chefs.
He’s launched several value-packed projects to over 30,000 followers, hosted dinners for celebrities, and led workshops for Fortune 500 companies.
Justin has a degree in Culinary Arts from The Culinary Institute of America, and lives in Seattle, WA with his wife and collection of hand-made knifes and niche cookbooks 🔪📚
We’re honoring Saulnier’s legacy to curate the highest quality information from the best in the world, and make it accessible, practical, and comprehensive.
Don’t just take our word for it. Here’s what he wrote in 1914 in the introduction to the book: